Project Summary
Meydan Racecourse and Dubai Racing Club approached Bon to develop a program that would get children and their parents excited about coming to Meydan.
In response to this brief, Bon created the Meydan Equine Education Program - an initiative that teaches school children about the history and heritage of horses in the UAE and the modern sport of horseracing.
Bon was tasked with developing a curriculum, recruiting schools to participate in the inaugural program and training Meydan and Dubai Racing Club staff on how to lead educational stable tours and manage the program moving forward.
Results
- “Program in a box” developed for Meydan, including all content, program operations manuals and staff training (English/Arabic)
- 150+ student pilot
- Successful program handover to Meydan staff
- 5+ years of program operations post-launch
Services
- Program development
- Content development
- Program management
- Program implementation
- Program handover