Highlighting the Meydan Brand Amongst Youth and Families

Highlighting the Meydan Brand Amongst Youth and Families

The goal of this program was to get kids and parents excited about coming to Meydan Racecourse while learning about horseracing and the history of horses in the UAE.

Bon Education

Project Summary

Meydan Racecourse and Dubai Racing Club approached Bon to develop a program that would get children and their parents excited about coming to Meydan.

In response to this brief, Bon created the Meydan Equine Education Program - an initiative that teaches school children about the history and heritage of horses in the UAE and the modern sport of horseracing.

Bon was tasked with developing a curriculum, recruiting schools to participate in the inaugural program and training Meydan and Dubai Racing Club staff on how to lead educational stable tours and manage the program moving forward.


  • “Program in a box” developed for Meydan, including all content, program operations manuals and staff training (English/Arabic)
  • 150+ student pilot
  • Successful program handover to Meydan staff
  • 5+ years of program operations post-launch


  • Program development
  • Content development
  • Program management
  • Program implementation
  • Program handover