Promoting Design and Innovation with DIDI, Nike, IBM iX and Others

Promoting Design and Innovation with DIDI, Nike, IBM iX and Others

Our brief was to get kids and families excited about design, as a serious career and course of study.

Bon Education

Project Summary

In 2016, the COO of the Dubai Institute of Design (DIDI) and Innovation reached out to Bon with the following brief: Create an initiative that gets kids and families excited about pursuing careers in design and innovation and that develops a pipeline of talent for DIDI.

Working closely with the DIDI leadership team and faculty, Bon created DIDI Project Design Space.

The program provides a unique opportunity for thousands of students in government and private schools across the UAE to gain real-world experience in the field of design by solving design challenges for government, corporate and community organizations.

To date, Bon has enlisted the following challenge partners: adidas, IBM iX, Dubai Holding, the Dubai Design and Fashion Council, Emirates Marine Environmental Group, Centrepoint, The Dubai Mall, Splash, Alserkal Avenue, Nike, Dubai Festival City Mall, RAKBANK, Emirates Nature-WWF, LEGO Middle East, as well as Expo 2020 Dubai.

The program continues to grow and thrive.


  • Full program curriculum and challenge briefs developed for DIDI and partner organizations each year of program operation
  • 400+ teachers trained
  • 10000+ youth participated
  • Program entering its 5th season
  • Program implementation fully virtualized following COVID-19


  • Program strategy
  • Program development
  • Content development
  • Program management
  • Program implementation
  • Program virtualization