Collaborating with regional governments and leading organizations to ensure a steady pipeline of talent for priority industries in Saudi Arabia and the United Arab Emirates.
The Concept
Across the globe, a generation of students is graduating without a clear sense of who they are, what they value, or the vast range of careers available to them. To address this, Bon Education developed Bon Discovery League - a proprietary career and industry exploration program that immerses middle and high school students in the industries at the forefront of regional strategy.
By blending gamified virtual sessions, real-world industry challenges, and structured self-discovery, the program equips young people with the awareness and clarity they need to make informed decisions about their futures while ensuring governments and universities have a stronger pipeline of motivated and informed talent.
Industry
Education / Career Development / Government
Goal
Deepening career, industry awareness and problem solving among regional youth by connecting them to priority industries for the GCC. Helping youth understand how their own passions, strengths, and values fit within those fields.
Services
Virtual Program Delivery, Industry Challenge Development, Expert Guest Facilitation, Digital Program Portal, Student and Cohort Data & Reporting
Impact
5,000+ students engaged across the UAE and KSA. 50+ critical industries explored. Guests featured from top global brands and institutions including Nissan, Nestlé, Louvre Abu Dhabi, and KAUST.
The Opportunity
Most global K-12 curricula are built around traditional core subjects, leaving career guidance fragmented and inconsistent. Students routinely leave high school without a working understanding of their own strengths and values, the breadth of professional paths available to them, or how to approach real-world industry problems. For government and university clients in the UAE and KSA, this gap represents a direct risk to national workforce strategies that depend on young people actively choosing to enter priority fields.
Our approach
Bon Education designed and built Bon Discovery League as a proprietary hybrid program purpose-built for the realities of the GCC. The program centers on live virtual industry exploration sessions, each structured around a specific industry critical to the region. Within each session, students engage through gamification, hear directly from expert guests actively working in the field, and take on an industry challenge - a hands-on task modeled on the tools and problem-solving methods professionals in that industry use day-to-day.
Between sessions, students access a dedicated digital program portal to explore each industry in greater depth, submit their challenge responses, and reflect on whether a given field resonates with their interests and ambitions. These reflections are guided by foundational self-awareness questions such as: how they want to create value in the world and what they most want to work with, whether that is numbers and data, visuals and systems, people and relationships, or chemicals and raw materials.
To date, Bon Discovery League has covered over 50 industries, ranging from Cognitive Science to Bioinformatics & Genomics to Curatorial & Museum Studies, to Nursing & Allied Health Professions, and more. Expert guests have been drawn from leading global brands and institutions including Nissan, Nestlé, Louvre Abu Dhabi, KAUST, Burjeel Hospital, Entocycle UK, PwC, Yas SeaWorld Research & Rescue Center, Emirates Nuclear Energy Company, Sky News Arabia, Finlays, The National, the Burj Al Arab and many more. Delivered in partnership with government and university clients across the UAE and KSA, the program has reached over 5,000 students to date.
The Results
Industry Breadth
Over 50 priority industries explored to date, spanning science, technology, culture, art, health, and public service all mapped to regional national strategy.
Scale & Engagement
5,000+ high school students across the UAE and KSA have built deeper awareness of the world of industry and their own place within it.
Real-World Exposure
Students gained hands-on experience with professional problem-solving tools through industry challenges, with expert guests drawn from top global brands and institutions.
Self & Career Clarity
Young people left the program better equipped to connect their individual passions, values, and strengths to meaningful and strategically relevant career pathways.
More
Projects
Bridging the Gap Between University and Employment
Supporting graduates in securing employment through workforce readiness training, career coaching, and industry experience projects.
Creating a Pipeline of Design Talent for the Region
Architecting the GCC’s largest high school design education program with the Dubai Institute of Design and Innovation.
Delivering a World-Class Graduate Program
Designing and delivering a world-class decade-long program that transforms top global graduates into leaders and lifelong ambassadors for Dubai.
A Program for Program Professionals
Hosting a global community of program directors, L&D managers, community organizers, civil servants, and CSR professionals who support one another in leading high-impact programs.
