Date: 5 May 2021
Time: 5:00 - 6:30pm GMT +4
Available to all members of interstory, our professional network for people working in programs.
In this community case study session, Emma Pethybridge from Ethical Republic will discuss product ecosystems and operating models that would support scaling her agency. The key questions that she'd like to explore with the community are:
- How can she build a product ecosystem relevant to her target customers (B2B market) that includes free products for lead generation and prospect conversion, as well as a mix of low-, medium- and high-cost products?
- How can she move away from the “time for money” model and overcome client resistance in a market accustomed to set pricing based on hourly/daily rates?
- What different operating models are available to support a growth trajectory over the next 10 years to scale for impact?
- 30-minute icebreaker and presentation
- 60 minutes of discussion, breakouts and networking
About Ethical Republic
Ethical Republic is a for-purpose agency that specializes in helping Indigenous people and local communities build alternative, community-based livelihoods in conservation areas. Places like National Parks and marine reserves are protected because they have outstanding conservation values. That could be because of wildlife populations, unique ecosystems, important habitat or even cultural landscapes. What many people don’t realize, however, is that many protected areas around the world are occupied by people who live inside park boundaries and in buffer zones. Ethical Republic works with communities that live in and around protected areas to create conservation enterprises that are sustainable, inclusive and that provide social, environmental and cultural benefits alongside financial returns.
Emma is the Founder and Director of Ethical Republic. She also works with Expo 2020 Dubai in the Sustainability Pavilion team. Emma spent nine years with the Indigenous Land and Sea Corporation in Australia, leading teams to help Indigenous people acquire and manage Country and start land-based enterprises, including in ecotourism, sustainable agriculture, carbon offsets and artisanal fisheries. Emma has also worked with Emirates-Nature-WWF, the Vancouver Aquarium Marine Science Centre, Swisscontact Vietnam and the Australian Museum.
Emma is a member of the RedR Humanitarian Roster in international development and has been on the Board of Directors of the NSW Nature Conservation Trust and the National Parks Association of Queensland. She has a Masters in International Urban and Environmental Management and post-graduate qualifications in business management and public policy.
Emma grew up on the rugged North West Coast of Tasmania and she’s worked throughout Australia, North America, Asia-Pacific and the Middle East. Her passion is finding creative ways of unlocking value for communities so that productive and inclusive uses of land and water resources can co-exist with the conservation of ecosystems and biodiversity.
You can learn more about Emma in her interstory community feature!
Do you know program, CSR, L&D and social sector professionals who would add value to and benefit from the interstory community and the discussion in this event? Invite them to interstory for free!